221 AI tool reviews in 6 weeks (here’s how systems create momentum)
We just scheduled our 221st AI tool review in 6 weeks while simultaneously launching a complete rebrand of BigMoves AI with a new website design.
Most people would pick one or the other.
We did both because systems create momentum that makes the impossible routine.
The New BigMoves AI
The rebrand is live.
New website.
New design.
With many more huge improvements to come.
We’re rebuilding it from the ground up to become the go-to resource for honest AI tool reviews and templates - all while maintaining our publishing velocity.
This only works because our review system run with virtually no involvement from me.
Which brings me to the next piece…
150 Videos Without Touching a Camera
Our AI avatar video system has now created 150 review videos for the BigMoves AI channel.
Videos that used to require recording, editing, and production time now flow out consistently with minimal hands-on involvement from me.
One system feeding another. Content creation feeding distribution. Distribution feeding audience growth.
That’s how momentum compounds.
I'm fully aware that growth may be a little slower with AI Avatars.
And I've got a laundry list of improvements I want to make to the AI Avatar videos.
But it's a start.
It's underway.
And it's growing.
That's what matters most.
"Launch first. Then build. Then scale."
*a quick note: The Mitch Asser Youtube channel will never use AI avatars, only BigMoves AI channel.
*second note: I'm about to relaunch the Mitch Asser YouTube Channel next week with 9 new AI System builds. Stay tuned...
8 Products Launching in 2026
We’ve got 8 new product launches planned for next year, and we’ve already built the system to manage them.
Product tracking.
Offer management.
Automations for audience pain points, offer improvements and some positioning statements. Plus fully integrated order details and sales per product analytics.
Everything lives in one system that updates automatically or with a click of a button.
(We’re releasing this exact system in our Black Friday bundle. More on that soon.)
The reason we can plan 8 launches confidently?
The systems are already built.
We’re not starting from scratch each time.
How Systems Actually Build Momentum
Here’s what most people do: they launch a new strategy, do it once or twice, maybe keep it going for a month or two, then get tired and lose momentum.
I’ve done this way too many times.
You’ve probably done this.
Here’s what's changed for us since building AI Systems:
- We create new processes
- We run them manually for a week or two to iron out the kinks
- We then build an AI automation system to automate what we can and assign a team member to own it.
Then we move to the next system.
These systems start building on each other.
Content systems feed product systems.
Product systems feed marketing systems.
Marketing systems feed sales systems.
Momentum builds across all areas simultaneously.
The next step is to then hand off those existing systems built by me, to team members who can then improve the systems over time.
This provides me with even more leverage over my time, and we can keep moving forward faster.
The Breakthrough Moment
I’ve experienced this 3 times before in previous businesses.
One day you’re making less than $50K a year, grinding through every task manually.
Then the systems reach critical mass.
The flywheel starts spinning.
Momentum hits.
Suddenly you’re making more in a month than you used to make in a year.
It’s not luck. It’s not overnight success.
It’s systems compounding until the momentum becomes unstoppable.
The Path Forward
Every successful business follows the same pattern:
- Identify what needs to happen regularly →
- Create a process →
- Test it manually →
- Automate the repeatable parts →
- Assign ownership →
- Move to the next system.
Repeat until momentum hits.
If you don’t have budget for tools and team members yet, it takes longer.
But the principle stays the same.
Start with free tools.
Automate what you can yourself.
Do more manually until you can afford to scale.
Systems create momentum regardless of budget.
It just moves faster with resources.
Keep Building
The businesses that fail quit before momentum hits.
The businesses that succeed keep building systems, one after another, until the flywheel spins fast enough to change everything.
Build one system this week.
Then another next week.
Keep going.
The momentum will come.
And if you need help building these systems, that’s exactly what we do at MakeBigMoves. Just reply and let us know what you’re working on.
Talk soon,
Mitch
P.S. That Black Friday bundle drops soon - it includes our complete product tracking system plus 8 other key systems we’ve built this year. Stay tuned.
P.P.S. Here's the videos we released this week:
