- Mitch Asser
- How To Prime ChatGPT For Your Marketing Campaigns | #002.v2
How To Prime ChatGPT For Your Marketing Campaigns | #002.v2
This MUST Be Done For Better Results
I messed up!
I didn’t battle test the previous post I wrote on “How To Prime ChatGPT For Better Results” enough.
It worked for my next step, writing promotional emails.
(newsletter coming soon)
But as I started creating more specific event marketing materials, like ads, it wasn’t producing what I wanted.
Side note: the ad optimizer GPT I have coming soon is pretty mind blowing. All you do is paste a screenshot of an ad you want to improve and it does the whole thing for you. More on that later…
Second side note: I’ve changed the domain name for this newsletter to the new brand bigmoves.io. Ensure you save this email address so you can continue to receive the emails in your inbox.
I’ve gone ahead and refined the steps on how to Prime AI. I’ve also made it even easier for you to play along at home.
It’s now a GPT. And it’s my FREE gift to you.
Here’s the idea..
From now on use this GPT every time you begin planning a new marketing campaign. It asks you all of the important questions and gives you a report with important customer avatar information you need to use in your marketing materials.
You can either, click here to begin using the GPT now. Or continue reading if you want to understand what changes I’ve made and why.
Pro tip: you can use the ChatGPT app on your mobile phone and use your voice to answer each question if you prefer.
Change 1: Repositioned the questions
The previous version I wrote was heavily based off a couple of other trainings I’ve seen. While I did refine the instruction slightly, if I am being honest, I didn’t take the time to refine them enough.
The trainings I learned from were flashy, and they worked ok. So I didn’t think much more of it.
I battle tested the next stage of this process which is promotional emails. And it worked fine there too. But from that point onwards the AI was harder to control.
After deep consideration, I discovered that the questions we feed the AI need to zoom in on the marketing campaign and the offer itself – not just the business as a whole.
For example, your business might be about how to improve your golf game. But each marketing campaign is likely going to be more specific.
Like, “how to putt like a pro”.
If we focus on the pain points just to do with their putting technique, we can be much more specific in our marketing messages.
When we are more specific in our messaging, we’ll typically see better conversion rates, and lower advertising costs.
Yes, this requires more preparation work for every campaign. But the results? Worth it!
This GPT now asks each question one at a time. It’ll be freely available for everyone to use. So please use it. Please share it.
Change 2: Higher Priority On The Pain Points (and less of them)
A common scenario I keep coming up against is going too broad with my prompts and GPTs.
I see this everywhere online as well. People are trying to do too much with them. It looks flashy, but in reality it doesn’t produce good results.
Here's the deal with AI: if you want it to hit the bullseye, you've got to give it a laser-focused target.
That means honing in with your instructions, sharp and specific.
So I trimmed the fat. We now outline 3 pain points, and position them higher in the report.
We’ve also cut down the toward and away from motivators to 3 each as well.
Change 3: Additional Considerations for Your Campaign
I’ve added a new prompt to provide additional considerations; lifestyle, personality traits, social influences, common phrases to ignore and expectations.
These are all extra things to keep in mind when creating your marketing materials.
It’ll provide you with a report that includes a couple of sentences for each.
You’ll now have all the information you need to prime your own GPT’s or to use in each ChatGPT thread before you begin creating your marketing materials.
Like I mentioned above, this GPT is available for free use. All I ask is that you help me spread the word and share it with others.
If they can generate me new leads, i’ll keep creating new GPTs that will continue to stay available for free.
And I’d love to get your feedback on it. If there is anything that isn’t clear about it, please let me know so I can refine it further.
A caution on GPTs: the OpenAI marketplace is about to be flooded with GPTs. I am already seeing people brag about charging upwards of $500 for a GPT that is basically useless, but positioned in a helpful way.
If the GPT has anything to do with your marketing, it must first illicit details about you, your brand and your customer. If it doesn’t, it’s completely useless.